Professional Development

Session 1

SEO is Not the Enemy of Good Writing. This session will be conducted by SATW member Cindy Richards, a Pulitzer Prize-nominated journalist who is editor-in-chief of TravelingMom.com. Cindy will discuss how making small tweaks to your content can make a huge difference to Google without hurting your stellar prose.

Session 2

Learn more about the New River Gorge National Park and Preserve from a panel of experts. A historian will trace the history of the region from the American Indians to coal mining and African American heritage to the young adventurers who helped transform the region into an adventure tourism capital. A National Park Service representative will talk about the secrets of the park, the impact of climate change and the park’s conservation efforts. A representative from the tourism community will discuss ways businesses are working to attract a diverse visitor base and support the National Park Service’s conservation efforts.